Pixotope – Redefining xR and Augmented Reality for Live Broadcast
We are excited to introduce Pixotope, a next generation xR and augmented reality (AR) solution that is transforming live broadcast, virtual production, and event visuals.
In CX Magazine’s latest Tech Talk, Gideon Ferber, SVP of Product at Pixotope, sits down with Jason Allen to discuss the industry, the challenges, and how Pixotope is redefining real-time virtual production.
More Than Just Another AR Solution
Unlike traditional virtual production tools, Pixotope’s technology is entirely software-based, offering real-time video processing that seamlessly integrates augmented reality, virtual sets, and live camera tracking.
If you watched Super Bowl LIX, you may have already seen Pixotope in action, its software powered the event’s augmented reality broadcast elements, setting a new benchmark for live production technology.
Virtual studio for Viacom18. Credit to Sequin AR and Viacom18
Credit: ESPN Brazil and TekTrade
Smart Features & Ultimate Flexibility
Pixotope is not only powerful but also designed for seamless integration into modern production workflows. It provides real-time camera tracking, live talent integration, and AI-driven rendering, allowing productions to create immersive visual experiences with greater speed and accuracy.
One of its most groundbreaking tools is Pixotope Fly, which enables real-time AR graphics to be placed within video captured by moving cameras, drones, and Steadicams, opening new possibilities for live events and sports broadcasting.
Virtual Production, Redefined
Pixotope is more than just a visual effects tool! With cloud-based licensing, real-time control, and deep integration with Unreal Engine, it delivers unparalleled creative freedom for broadcasters and production teams.
Pixotope Reveal
Pixotope Graphics for virtual studio and AR used in educational show Take Off
Pixotope VS AR for Viacom18 broadcaster
Credit Viacom18
